Thursday, January 1, 2009

Blueberry Pancake Sausages

I am fascinated by American consumerism. Especially when I find myself hugging the boarder between Lumpkin and Dawson County, Georgia.

Here, like many small, rural, American towns, urban growth is largely dominated by grocery stores, outlet malls, and pocketed centers of fast food services. In recent years, Lumpkin and Dawson County have been subject to this wildfire spread of Krogers, Targets, and the like, but one especially influential addition has been the Super Walmart. The United States is home to 2,447 of these "supercentres," which provide the provisional goods that a regular Walmart would, along with a full-service "supermarket," garden center, pharmacy-- even a pet shop.

The Lumpkin County Super Walmart is a spectacle. It's the colorful uncle of Target, the circus-bound cousin of Trader Joes, and a freakshow of both products and consumers.

The few times a year I find myself in this pocket of the South, the Lumpkin Supercentre has my special attention (mostly because it's the only available option for an outing into the "city"). A monolithic structure of cheap thrills, the Walmart takes up well over 10, 000 square feet and is surrounded by a desert of concrete, with shopping carts for tumble weeds. One enters to an array of smells, immediately posing the question: is it the vegetable aisle or perfume counter that I desire most? Instead of being alluring, however, this battle of scents merely produces a heavy mix of smells neither inviting for taste nor application.

I usually find myself strolling through the aisles of the "grocery-centre," as it produces amazement most readily.

I am astounded, flabbergasted, and appalled by the selection. There are rows dedicated to mayonnaise (even that of the bacon kind), cheese balls covered in mustard-laden-meat, and everything that can imaginably be pickled. There are even sections dedicated to particular meal times. Breakfast seems to hold the most interesting specimens, with Jimmy Dean heralding the movement for a more quick-ready-weird morning. According to Mr. Dean, we should own neither pans nor oven tops. Breakfast is not a meal to be prepared, but one that comes in bowls, skillets, and patties. Almost everything is pre-made, including omelets and bowls stuffed with eggs, cheese and sausage. Jimmy has even eliminated the steps involved in combining your favorite breakfast foods, such as pancakes and sausages. This Frankensteinian corn dog was what frightened me the most, as I wondered if Walmart shoppers really did consume such "foods."

However, answers didn't need to be sought very far-- they were right in front of me!

The Lumpkin Supercentre is a mirco-culture of every Southern American stereotype in existence. There are morbidly obese couples, families of 10, missing teeth, full denim outfits, and more varieties of overalls than I knew existed. And, scanning each consumers' grocery carts, there lay some edible alien of a food product that couldn't help but astonish.
Well, at least from my perspective.

Is it wrong that I take pleasure in people watching? Scanning abnormal variety with disgust? Privately mocking good 'ole folks, in the store they can best afford? Probably, yes.

But, hey. I'm from here.
Technically, I'm allowed to be a little critical of my own kith 'n kin.

(But Yankees sure as hell 'ain't).

5 comments:

I Can't Give You Anything but Love said...

Wal-Mart is a really staggering commercial phenomenon. By using point-of-sale tech, they revolutionized big-box retail and, I suspect, urban life. If pigs' feet are selling much better than usual in Lumpkin, regional HQ is automatically made aware of it and the next truck to Lumpkin gets extra pigs' feet to make sure the store doesn't run out. In a way, it's the ultimate realization of retail convenience and flexibility: Jimmy Dean breakfast bowls delivered automatically to the Lumpkin superstore whenever we want them is the conceptual opposite of making preserves out of fruit in the fall so we don't get scurvy in the winter. Commercial retail magic, refrigerated trucking, and natamycin means we can have precooked scrambled eggs that have never seen the inside of a chicken, warmed from the atoms out without skillet or flame in two to three minutes. It's weird.

mer-triaquatrihydroxoiron(II) said...

oh american consumerism. you should come on down to dubai. dubai is consumerism. dubai is do-buy.

Eagle Ray said...

i am most troubled by the use of "urban." wal mart to me signifies much more, beyond the walls of the store and the inner workings of the marketing team. it demonstrates the degredation of development, the end of street life, the end of beautiful trees..neat little rows of pickled figs peet are the end of disorganized beauty.

I Can't Give You Anything but Love said...

Have faith, ER. Shopping has more tricks up its sleeve.

Anonymous said...

http://www.nytimes.com/2007/05/20/us/politics/20walmart.html