Showing posts with label american culture. Show all posts
Showing posts with label american culture. Show all posts

Tuesday, April 6, 2010

"Should I just call it 'bacon bacon bacon bacon'?"

I’ve always been a picky eater. I have elaborate lists of things I will and will not eat, preparation methods that are or are not acceptable. When people ask, I sum it up for them: “I’m basically a vegetarian. Except I eat bacon.”


They usually tell me, “That makes no sense. ” They're right. It doesn’t. And I don’t care. My love of bacon defies logic and reason. I shall never forsake bacon. Come on, what's not to like about bacon? It's fatty and smoky and salty and savory. I've had bacon so perfect it melts in your mouth like chocolate and it was transcedant, it was sublime. I tasted God in that bacon.

(Speaking of God and pork, sorry to any Jews in the audience. However, of my closest bacon comrades is Jewish. I'm a vegetarian who eats bacon, he's a Jew who eats bacon, of course we're friends. I once made the two of us bacon, drunk, at 4 am. Fuck, I'm going to make someone a great wife someday.)

Maybe my love of bacon is somehow pyschological. On weekend mornings as a kid I'd awaken to the smell of bacon filling the house, rousing me from my slumber with its siren call. In the kitchen would be a plate heaping with bacon, which we would eat with our hands, the skillet still sizzling with grease. My family takes their bacon pretty seriously. The last time I went home my father proudly whipped a ridged yellow plastic thing out of a drawer. "Look!" he said, brandishing it at me.

"I don't get it," I said flatly. "What is it?"

"It makes bacon," he said. "...In the microwave."

"What?" I asked. I had just woken up. I was probably hungover. This concept was beyond me. "But it's soggy and gross, right?"

"No," he said reverently. "It makes it perfectly."

"I refuse to believe this nonsense," I replied, wondering if my father was getting batty in his old age. Bacon in the microwave is unnatural. Next thing he'd be making toast in the shower.

He took out a fresh package of bacon out of the freezer, one of three or four that were stacked in there. Really nice bacon, wood-smoked, obscenely delicious. I told you we're serious about our bacon. He draped it elaborately over the little plastic wall and I understood -- the fat would run down the ridged sides and collect in little reservoirs underneath. Still, I was skeptical-- until a minute and thirty seconds later he produced a plate of flawless, crispy, melt-in-the-mouth bacon. We ate it with our hands. And then we made more.

Saturday, April 4, 2009

Well, This Kicks Ass (Or Goat?).


Can we cook this?

Anybody?

Thursday, February 5, 2009

The man is the reason we eat bacon every morning

"Years ago, Americans grabbed toast and coffee for breakfast. Public-relations pioneer Edward Bernays changed that.

Bernays used his Uncle Sigmund Freud's ideas to help convince the public, among other things, that bacon and eggs was the true all-American breakfast."

We watched a documentary on the guy in a Journalism Ethics class this morning. I'm still kind of getting over it. He lived until 103 (died in '95), and is generally regarded as the father of PR.

The man hypnotized America into reinventing bacon. He is literally a bacontrepeneur.

Among his lesser feats, Bernays also made "green" fashionable in the 20s, made kids like soap in the 50s, and fueled the overthrow of the Guatemalan government in 1954 just to sell fruit.

I like the selling of the colour "green" the most. The man was hired by Lucky Strike cigarettes because they had a dilemma. Their conversation went something like this, I'm told:

Lucky Strike: Not enough women are buying our cigarettes... How do we remedy this?
Ed Bernays: Well, your packaging is green and red. No woman wears green; it's never been fashionable before. Change your cartons to another colour, and they'll have no problem carrying them around.
LS: Are you kidding? We spent hours designing this carton! It's our brand! No, no... just change the entire American fashion industry to match our cartons. It'd be easier.
EB: Oh. Okay.

AND HE FUCKING DID! Like... what the fuck?

I'm most amazed at how I've never heard of the man before. They say the best PR people are the invisible ones... obviously, otherwise you can see the puppet-master, the strings, if you will, and it ruins the show. But considering he manipulated American culture for the last 80 years, I'm surprised his name isn't more common.

And he was Freud's nephew. Which explains a bit.

This is the kind of stuff I'm glad I go to school for. I'd like to read a book of his, or his essay, "The Engineering of Consent". It seems kind of twisted--all about how the American people are vulnerable and intellectually lacking, made to buy things they don't need--but he was so damn successful it's scary.

Most importantly, I'd ask, Why haven't we learned by now? The Internet only complicates issues--for all it clarifies, it also muddles twice as much. Maybe we are really that gullible, and forever will be. Maybe that's why I'm typing on a MacBook now, and why we continue to shop in malls, smoke cigarettes and drink Coke.

"The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest."
- Edward Bernays

I guess that's why he started a war on Guatemala, and we're still in university.

PS Bernice, I lost my bacon-post-virginity. Happy now?